95th Anniversary


2018 marked our 95th year in business, we wanted to share with you how our family business got started.

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The American dream came true when our Great Grandfather started George Goedecke & Son custom painting 93 years ago in New Hampshire. Now four generations later, Goedecke Flooring and Design has become a household name for a wide range of home remodeling products and services.

Family Heritage

For four generations, the Goedecke family has been decorating New England’s finest homes

1st Generation, 1923

George Goedecke achieved “Meister Maler” (Master Painter) status in the decorative arts at the Kaiser’s Palace in Berlin, Germany, but when rampant inflation between the World Wars destroyed his previously flourishing business, he decided to move his family to America. In those early years, he was often seen tenaciously pushing a bicycle with no tires through the streets of Manchester with painting supplies slung over the handlebars. Thanks to his industrious nature, George was able to not only establish Goedecke Painting, but expand his business by training a crew in painting, wallpapering, gold leaf, and elaborate faux finishes.

2nd Generation, 1932

In the decades that followed, the Goedecke family steadfastly maintained their work ethic and attention to detail. Herbert Goedecke joined his Dad at the age of 16, after completing his sophomore year at the West High School. Father and son soon expanded the business to include more than 20 employees, and when Herbert was called to serve in the US Army at the end of WW2, “Great-great-grandpa” George kept the company moving forward until his son’s return.

3rd Generation, 1969

As the business reputation grew, so did the specialized requests from their clientele. After finishing a business degree and serving in the United States Army Corps of Engineers, 1st Lieutenant Alan Goedecke returned home and formed a partnership with his father, Hebert. Sadly, before the final papers could be signed, Alan’s dad died of a massive heart attack and Alan suddenly found himself in charge of the company. Alan used his business knowledge to expand the business from primarily contracting services, to an interior design showroom.

4th Generation, 1999

Over the years, the Goedecke family has remained resolutely committed to providing their customers with high quality products and artisan installation. Today, siblings Herb and Peter have joined their parents on the Board of Directors and the family continues to increase the variety of products and services that they offer. They are proud to be recognized throughout New England for not only beautiful products, but unwavering dedication to personal service.

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